Online Marketing, Austin, and The Search Tail

Online Marketing, Austin, and The Search Tail

Apparently The Search is like a comet, or a puppy. It has (at least) a head and a tail. The head of The Search is comprised of the most obvious terms searchers use to get to your site; well, to your site and millions of other similar destinations. Follow me to more mysteries of online marketing, Austin!

Lots of lots of people search for “online games” as we might expect; however, the cumulative numbers of folks who use search terms further down the top ranking can approach or even exceed the top terms.

The confusion of online marketing and The Search Tail

I know this is confusing. Math is always confusing.

So, say 100 people search for “online games” and 50 people search for “gross online games” and 50 people search for “disgusting flash online games” and 50 people search for “sick shockwave online games” – well, those oxymoronic longer/lesser searches would actually net you more hits for your online marketing, Austin! Plus, it’s easier to rank higher with the more offbeat terms than the standards.

Online Marketing, Austin and The Profusion of Metaphor

Search Tail vs. Search Head can also be defined as the eternal race twixt turtle and hare. The race is not always to the flashiest – think of keywords further down The Search Tail when you think of online marketing, Austin – and don’t forget to include missspelllingsssss!

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Summer, Games and Interactive Marketing, Austin

Summer vacation is looming – for children it beckons; for parents it looms. Children imagine a vast landscape of indolence; parents know that all too soon the whine will begin, “there’s nothing to do.”

If you want to learn about interactive marketing, Austin, you must first understand the human condition, and a big part of being human is the need to DO STUFF.

Games and Interactive Marketing, Austin:
Let’s focus a minute on the interactive part of interactive marketing, Austin, and as long as we’ve got summer and kids on the brain, let’s talk about interactive games.

If you’ve got a giant budget, this is a breeze – get a game concept that advertises your company, a team of programmers, and boom goes the dynamite – an explosion of traffic to your site.

But even if your budget hovers near zero, you’ve got some pretty good options for interactive marketing, Austin; there are zillions of websites that offer free embeddable games. With some “research” time playing the games, you might well find one or two at Kewlbox or NovelGames that mesh with your site concept and provide some stickiness and return visits.

Be Creative On a Budget With Interactive Marketing, Austin!
For a low-cost alternative for interactive marketing, Austin, look for Flash components or Flash .fla files of games that can be cheaply purchased and quickly modified to suit your business. There are lots of really good Flash programmers out there who are working to make the big time, just like you, Austin.

Summer brings the terrors of HYPER-active home to parents across our great nation, but you can bring the joys of interactive marketing, Austin, to the great world wide interweb, with interactive games – for great assistance with online marketing services in Austin, check this out!

How about viral interactive marketing, Austin?

How about viral interactive marketing, Austin?

We can question the why of how the notion of viral infection became associated with interactive marketing, Austin – I mean, the connotations are lousy – for that matter, why wasn’t it louse-y interactive marketing, Austin; I mean, louses multiply and infect, do they not?

The concept is that an idea, an application, an article, is so helpful, so funny, so quotable, that you instantly want to share it with people you know, and they instantly want to share it with people they know -- it’s infectious: that’s the essence of viral interactive marketing, Austin.

Examples of Viral Interactive Marketing, Austin:
Videos are a prime example of this share-the-humor, as are Top 10 lists or good primary how-to lists or concise sets of definitions or software that successfully scratches a common itch.

Viruses are possibly even more life-at-any-cost than our own species; conscience-less, they invade and explode exponentially with elegant mathematical roiling waves that I could map out were I a mathematician rather than a hopeful in interactive marketing, Austin, much like yourself.

And as a hopeful in interactive marketing, Austin, my boy, were I to name the phenomenon, I’d go for “Joyous Marketing” over “Viral Marketing” – laughter is infectious as well, and the joy of new discovery fits the notion better of what we’re trying to accomplish.

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The Calypso of Search Engine Optimization, Austin

With all the energies expended in search engine optimization, Austin, I wonder why hasn’t anybody named a search engine Calypso, after the old John Denver song?

The lyrics capture perfectly the feelings of the uninitiated: the notion that it’s all a mysterious force that takes searchers to answers:

To sail on a dream on a crystal clear ocean
To ride on the crest of a wild raging storm
To work in the service of life and the living
In search of the answers to questions unknown

The Untamed Force of Search Engine Optimization, Austin:

When one is searching for the answers to questions, one feels as if one is negotiating some wild force, which is why site providers must be experts in the art of search engine optimization, Austin; our task is to tame the force and use it to bring searchers to our landing page.

It’s not really untamed, tho it can be mysterious; search engine optimization, Austin, works on certain rules – a relevant concept here is “landing page.”

Landing Pages and Search Engine Optimization, Austin:

A landing page is optimized for a particular user with particular needs – a developer may create a variety of landing pages, aiming to get a visitor to click, to buy, to refer, to return.

Taming the Calypso of Search Engine Optimization, Austin:

Create landing pages that answer to specific keywords from specific searchers; this spreads out your audience across levels of your site, not just to the index page. Searchers feel tossed upon the sea; make their lives easier with good search engine optimization, Austin, and you’ll be working in service of life and the living.

Check out SEO Austin expert company JCJ Interactive for more information on search engine optimization.

Jungian Archetypes and Search Engine Optimization, Austin…

Jungian Archetypes and Search Engine Optimization, Austin…


Two Jungian archetypes come to mind when thinking metaphorical search engine optimization, Austin, the Wise Old Man and the Trickster.

The Wise Old Man has been a stock character in stories; he’s wise, he gives advice, he’s a mentor for the young. He knows a lot more than you or me; he’s like a search engine algorithm. IN FACT, the very word derives from the name of the mathematician, Mohammed ibn-Musa al-Khwarizmi, who was part of the royal court in Baghdad – a wise man who found answers.

The Wise Old Man and Search Engine Optimization, Austin…

Placating the Wise Old Man is search engine optimization, Austin, and has been since recorded time began. When we have information he needs to help others find the truth, we need to keep in touch and in harmony with him.

The Trickster and Search Engine Optimization, Austin

The other Jungian archetype in our metaphoric soup is The Trickster. He’s cunning and malicious; he breaks rules. Does that remind anybody of black hat search engine optimization, Austin?

The Trickster Black Hat guy will actually hide text on the page by making it the same color as the background! That’s like hiding the princess or the Holy Grail or the like. We’ve already discussed black hat search engine optimization, Austin, and now we can see that this nastiness is actually archetypal! Who’d a thunk it?

Jungian Archetypes and Search Engine Optimization, Austin…

There you have it – that’s our human history: search engine optimization, Austin, is a part of our collective unconscious, and we must strive for the purity that will appease the Wise Old Man Algorithm.

Check out SEO Austin expert company JCJ Interactive for more information on search engine optimization.

Happily Ever After Equals Search Engine Optimization, Austin!

Happily Ever After Equals Search Engine Optimization, Austin!

Once upon a time there was a lovely princess, who was whisked away by a complex and misunderstood dragon. So the virtuous farmboy set out to search for her. Hill and dale he followed the trail and queried the queries and clicked on the clues, and finally she came to the top of the Google query results, and they lived happily ever after.

Metaphors proliferate when you’re talking search engine optimization, Austin, because searching is so part of the human condition.

Happily Ever After Equals Search Engine Optimization, Austin!

Another lovely princess was kindly whisked away and hidden by her fairy godmothers, and the prince Stumble(d)Upon her through sheer luck. Searchers can find you accidentally; be sure to include as wide a variety of META tags as can be reasonably applicable for your search engine optimization, Austin. And use StumbleUpon, obviously.

Happily Ever After Equals Search Engine Optimization, Austin!

Another princess was locked away by her evil stepmother, and the prince searched by using a key query that would only fit one user – if you’re seeking particular users, use specific META tags for your search engine optimization, Austin.

Happily Ever After Equals Search Engine Optimization, Austin!

Another princess-to-be found her prince accidentally but didn’t fall in love with him until he cleaned up his act and broke the spell. Searchers may find your site but not find the exact page to become your customer for life unless you organize – clean up for search engine optimization, Austin.

Check out SEO Austin expert company JCJ Interactive for more information on search engine optimization.

Please come to Austin for SXWS Interactive marketing, Austin! Deaux!

Please come to Austin for SXWS Interactive marketing, Austin! Deaux!

Not done yet. If you’re interested in interactive marketing, Austin, SXSW is THE place to be.

There’s lots of ways to market your product to exactly the kind of people you’re trying to target – you can get a booth at the Trade Show, advertise in their bookie-thing, host a party or reception.

Ooh, look, this panel was made for you – “Championing Social Media to The Man” – in other words, getting your boss to understand why using social media in interactive marketing, Austin. Cool.

Oh, Man! Can’t believe we already missed Unnatural Experiments in Web Design. I’ll hafta chase down that guy’s info. And look – apparently Meebo is something new and cool – maybe it's about interactive marketing, Austin, or mabe that’s where you learn to give your company a funky moniker like RedMonk, or Lexcycle.

Interactive Beyond the Screen – Branding in Four Dimensions – another one we missed, and it sounded like we’d have learned how to punch out of space and time and build some sort of vortex of interactive marketing, Austin – again, bummer that we found this too late this year.

Tell you what – you should go to the SXSW site and sign up for their newsletter so you don’t miss out on next year; of course, by then you should be a featured panelist on interactive marketing, Austin!

Check out SEO Austin expert company JCJ Interactive for more information on interactive marketing, Austin.

Please come to Austin for SXWS Interactive marketing, Austin!

Please come to Austin for SXWS Interactive marketing, Austin!

And you thought the previous blog entry was a play on a song; no, it was a real invitation to SXSW Interactive Marketing, Austin.

The interactive marketing portion of SXSW has grown in recent years and now covers a wide range of topics and includes really cool guest appearances. I heard a rumor that Ryan from The Office was there.

You’re not the only one out there with high hopes for interactive marketing, Austin; the sessions are packed with technorati with crazy dreams. How about the session for technical moms – kind of a B2B Mommy session?

How about the Using Gadgets to Get the Geeks session? Dating in cyberspace is one of your interests as well, Austin, and your geekiness is certainly unquestioned.

Tho PowerPoint is practically prosaic ancient abacus, it’s on the schedule to assist you in your interactive marketing, Austin. People expect it.

But in general you can hang with other cool folk and talk about web design, blogging, social media marketing, and the latest trends in interactive marketing, Austin.

Check out interactive marketing expert company JCJ Interactive for more information on interactive marketing.

On the road to search engine optimization, Austin, you gotta have a map.

Please come to Austin for the Springtime

You know, in the song, he begs and begs, and she never will go to him – think it’s ‘cause he’s such a rambling boy?

Rambling Search Engine Optimization, Austin

If you want to achieve effective search engine optimization, Austin, don’t be a rambling boy with your site. Content is what web searchers are looking for, and if your content is all over the map, searchers and webcrawlers are going to be confused and get lost along the way.

That’s where META tags are actually doing you a favor; they force you to analyze your content, much the way the dewey decimal system forces us to organize all knowledge; search engine optimization, Austin, is all about succinct-ness and organic-ness.

On the Road to Search Engine Optimization, Austin…

You may want to try a site map generator; you may be surprised to see your website’s structure mapped out. On the road to search engine optimization, Austin, you gotta have a map.

You might even want to do a user study of your site; if you have money, you can pay people, but maybe you can coax friends with a promise of pizza. Give them items to find on your website and see what route they take; with the new info, you may need to refine the architecture to get decent search engine optimization, Austin, my rambling friend.


Check out SEO Austin expert company JCJ Interactive for more information on search engine optimization.

No Black Hat SEO, Austin!

SEO Black Hat Slippery Slope

Austin, you can think of yourself as a white hat kind of an SEO guy who occasionally dips into black hat, but it’s a slippery business.

Scareware is a new blackhat trick that’s so easily accomplished that it might be tempting to someone already in the black hat neighborhood of SEO, Austin.

Black Hat guys use fairly simple redirect codes to make it appear to the user that he’s on the road to a reliable site, which shows up high in the rankings because it’s well-known. Then the user is quickly redirected to the black hat site, which gains in hits and clicks and malicious meanness from this evil technique of SEO, Austin.


So, No Black Hat SEO, Austin

It’s just so easy to slide into that sort of thing; when you never see your victims, it’s easy to forget they’re there – but not for the FTC, apparently, which has filed suit against these shenanigans of SEO, Austin, and it could happen to anyone, even you. These black hat guys are finding that life’s not as much fun when your assets are frozen.

Part IV: Yet Another Search Engine Optimization Metaphor

Part IV: Another Search engine optimization Metaphor

Dear Austin – Thank you for asking advice from LAL – here’s Part IV of my advice: No Black Hat Techniques

Black Hat techniques have long been popular in love – essentially, it’s trickery. The analogy is actually pretty stable – search engine optimization, Austin, is a lot like seduction – it serves a valuable goal when honestly pursued, but nobody likes being tricked, either in internet searching or in love.

Specific Search Engine Optimization Black Hat Analogies:

One search engine optimization Black Hat technique is “stuffing” a site with keywords that might not even have relevance to the topic. In love, this is roughly equal to saying a million fake “I love yous.” Or possibly, pretending to be interested in kittens, or soap operas, to get the girl.

Try again, an improper search engine optimization, Austin, might entail zillions of worthless backlinks to a site. The Love equivalent to this would be getting all your fraternity buddies to happen to drop by to tell the girl that you’re shy and never, ever date. That’s not search engine optimization, Austin, that’s tricking the “user” whether it’s the girl or the web visitor.

Black hat search engine optimization, Austin, relies on the notion of striking fast and moving on, anticipating that the sites they are promoting may be shut down in the near term. A romantic cad likewise has no honorable intentions of staying around for long.

In classic romance terms, the guy who uses black hat search engine optimization, Austin, is the guy at the end of the story who watches sadly as the great girl rides off into the sunset with the white hat guy.

Check out SEO Austin expert company JCJ Interactive for more information on search engine optimization.

new stuf coming soon

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Part II - Search Engine Optimization, Austin

Part III: Another Search engine optimization Metaphor

Dear Austin – Thank you for asking advice from LAL – here’s Part III of my advice:

Okay, we’re still thinking of ourselves as a website that needs search engine optimization, Austin. Now we’re going to focus on the putting ourselves out there part of the metaphor – social networking.


Social networking in love vs. Social networking in Search Engine Optimization, Austin:

In love, social networking means networking with people with similar interests; in search engine optimization, Austin, social networking means networking your site to potential visitors with similar interests.

If you’re working to optimize for teens, you’re lucky; Facebook and Myspace have zillions of users, mostly teens; creating a page on those sites will put your site out there in a big way.

Other social networking sites, such as delicious, StumbleUpon, Digg, YouTube, offer plenteous opportunities for search engine optimization, Austin.

YouTube is an amazing tool for search engine optimization; searches will almost always take a minute to watch a video; users can exchange comments on videos, post video responses, and in general create the kind of community that spreads in a viral way when working towards search engine optimization, Austin. Nowadays, with webcams, videos can be created pretty quickly, and if you have something worthwhile to say, you’ll get an audience.

To summarize, when working towards search engine optimization, Austin, you need to clean up shop, be yourself, and get out there and mingle. Everything your mom always said, in fact.

Check out SEO Austin expert company JCJ Interactive for more information on search engine optimization.

Part II: Another Search engine optimization Metaphor

Part II: Another Search engine optimization Metaphor

Dear Austin – Thank you for asking advice from LAL – here’s Part II of my advice:

Okay, we’re still thinking of ourselves as a website that needs search engine optimization, Austin. Now we’re going to focus on the searching part of the metaphor.

Metaphorical language AND search engine optimization, Austin:

If a website manages to achieve really high search engine optimization, Austin, it means true love for searchers; they find exactly what they’re looking for. But, even if the site gets millions of hits but no purchasers, the whole search engine optimization process has failed.

If you’ll follow: search engine optimization, Austin, in the love arena, will only be successful if your “search tags” reflect who you really are.

I’ll use an example geared toward girls – countless teen girls decide to find love by attracting the lowest common denominator: by bleaching their hair, going bulimic, and wearing tacky, revealing clothes.

This search engine optimization technique, Austin, produces attention for the girl, but not attention from guys optimized to who she really is.

And the same will prove true for you – metaphorically, in love, search engine optimization, Austin, requires both soul-searching and honesty in what you put out there for searchers to find.

Check out SEO Austin expert company JCJ Interactive for for more information on search engine optimization.

Another Search Engine Optimization Metaphor

Another Search engine optimization Metaphor

Dear Austin: Thank you for asking advice from LAL – here’s my advice about the encroaching Valentine’s Day:

If you’re still searching for that special someone, I’d give the same advice to you that I’d give to a website: Be Yourself.

Search engine optimization = Personal Best

If you think of yourself as a website that needs to be optimized for the right people to find you, it becomes clear. Search engine optimization, Austin, is a lot like prepping for a relationship – be yourself, and be your best self.

You can achieve beatific perfection in the search engine optimization arena, but if your website is a mess when people get there, you’ve wasted the universe’s time. If you are the website in this analogy, then before you even aim for search engine optimization, Austin (marketing yourself), you hafta clean up shop. And I don’t mean drastic temporary weight loss, either; bait and switch makes for bad romantic karma.

Just the way webmasters work to ensure their site works when visitors arrive -- do pages load quickly? do the menus make sense? Ensure your life is in working order. Can’t tell you how many times I’ve seen people who finally fix the one thing they’ve been putting off and instantly find true love. Character is the first of three variables in finding and keeping love, but that's another blog.

Search engine optimization, Austin -- be the website. Optimize yourself .


Check out SEO Austin expert company JCJ Interactive for for more information.

Marketing Yourself

Marketing Yourself

You are not unskilled, okay? Think of yourself as a product that a marketing firm is taking on as a client -- stand back and look objectively at everything you do for the world – your family, house, church, community, yard, even your pets.

Don’t edit, just free-flow; make a list of what you’re good at, what you most enjoy doing. Don’t be modest, be marketing firm objective about your client, yourself.

Marketing analysis for instance:

This 50-year old man has a 20 year history of solid employee traits –
dependable, resourceful, creative.
He’s the official photographer for his kid’s activities and always volunteers his skills for family weddings and events….

While performing your marketing analysis, keep in mind that the Internet makes dreams possible now that weren’t when you were a rash, crazy kid. Why shouldn’t you be able to sell your photography online? If creating a marketing website seems beyond you, then start with tutorials on how to sell on ebay.

Marketing, say, original photography, art, handmade crafts, to the entire planet is suddenly quite possible.

Marketing Mantra to Live By:

When life hands you a lemon, create an ebay marketing plan that hypes lemon interest to the point of hysteria.

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SEO and the Average Searcher

Adventures with Search Engines

Hey, sometimes I volunteer out at libraries in “at risk” Austin neighborhoods with kids and computers – something I recommend to all geeks, by the way. And I was helping a kid with his search engine travels. He had a favorite rap star who sported a “grill,” and he decided to find him with this search: “grill”

So, okay, that search will bring up about 89 million hits in the search engine. The kid, blissfully unaware of search engine optimization rules or basic logic, calmly began clicking on each link and bouncing back. Hmm. Like many intelligent people, this kid unconsciously assumes search engines magically intuit his wishes. What I’m trying to say is that when it comes to search engine optimization and marketing your website, you should take a moment to think about how average AND below-average searchers search.

META Tags and SEO

While debate rages about the search engine optimization efficacy of META tags, with opinions ranging from zero to absolute, it’s still the case that META tags play an important role. SEO cannot occur without them.

It’s easy to get caught up in the SEO game – the SEO Austin game if you’re like me – and have algorhythmic probabilities haunt your sleep, but in the search engine optimization reality, creating actual content with actually contextually relevant META tags cannot be overlooked.

SEO Tricks

And although it’s suspect to load up your ALT tags with overloaded search engine optimization tag tricks, it’s still important to ensure that the kid looking for a cool picture of a rap star with a grill will be able to find it. Plus, hey, go volunteer at the library and help that kid -- you'll learn more from him than he'll learn from you.

Check out SEO Austin expert company JCJ Interactive for more information.