Adventures with Search Engines
Hey, sometimes I volunteer out at libraries in “at risk” Austin neighborhoods with kids and computers – something I recommend to all geeks, by the way. And I was helping a kid with his search engine travels. He had a favorite rap star who sported a “grill,” and he decided to find him with this search: “grill”
So, okay, that search will bring up about 89 million hits in the search engine. The kid, blissfully unaware of search engine optimization rules or basic logic, calmly began clicking on each link and bouncing back. Hmm. Like many intelligent people, this kid unconsciously assumes search engines magically intuit his wishes. What I’m trying to say is that when it comes to search engine optimization and marketing your website, you should take a moment to think about how average AND below-average searchers search.
META Tags and SEO
While debate rages about the search engine optimization efficacy of META tags, with opinions ranging from zero to absolute, it’s still the case that META tags play an important role. SEO cannot occur without them.
It’s easy to get caught up in the SEO game – the SEO Austin game if you’re like me – and have algorhythmic probabilities haunt your sleep, but in the search engine optimization reality, creating actual content with actually contextually relevant META tags cannot be overlooked.
SEO Tricks
And although it’s suspect to load up your ALT tags with overloaded search engine optimization tag tricks, it’s still important to ensure that the kid looking for a cool picture of a rap star with a grill will be able to find it. Plus, hey, go volunteer at the library and help that kid -- you'll learn more from him than he'll learn from you.
Check out SEO Austin expert company JCJ Interactive for more information.
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