We can question the why of how the notion of viral infection became associated with interactive marketing, Austin – I mean, the connotations are lousy – for that matter, why wasn’t it louse-y interactive marketing, Austin; I mean, louses multiply and infect, do they not?
The concept is that an idea, an application, an article, is so helpful, so funny, so quotable, that you instantly want to share it with people you know, and they instantly want to share it with people they know -- it’s infectious: that’s the essence of viral interactive marketing, Austin.
Examples of Viral Interactive Marketing, Austin:
Videos are a prime example of this share-the-humor, as are Top 10 lists or good primary how-to lists or concise sets of definitions or software that successfully scratches a common itch.
Viruses are possibly even more life-at-any-cost than our own species; conscience-less, they invade and explode exponentially with elegant mathematical roiling waves that I could map out were I a mathematician rather than a hopeful in interactive marketing, Austin, much like yourself.
And as a hopeful in interactive marketing, Austin, my boy, were I to name the phenomenon, I’d go for “Joyous Marketing” over “Viral Marketing” – laughter is infectious as well, and the joy of new discovery fits the notion better of what we’re trying to accomplish.
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