The Calypso of Search Engine Optimization, Austin

With all the energies expended in search engine optimization, Austin, I wonder why hasn’t anybody named a search engine Calypso, after the old John Denver song?

The lyrics capture perfectly the feelings of the uninitiated: the notion that it’s all a mysterious force that takes searchers to answers:

To sail on a dream on a crystal clear ocean
To ride on the crest of a wild raging storm
To work in the service of life and the living
In search of the answers to questions unknown

The Untamed Force of Search Engine Optimization, Austin:

When one is searching for the answers to questions, one feels as if one is negotiating some wild force, which is why site providers must be experts in the art of search engine optimization, Austin; our task is to tame the force and use it to bring searchers to our landing page.

It’s not really untamed, tho it can be mysterious; search engine optimization, Austin, works on certain rules – a relevant concept here is “landing page.”

Landing Pages and Search Engine Optimization, Austin:

A landing page is optimized for a particular user with particular needs – a developer may create a variety of landing pages, aiming to get a visitor to click, to buy, to refer, to return.

Taming the Calypso of Search Engine Optimization, Austin:

Create landing pages that answer to specific keywords from specific searchers; this spreads out your audience across levels of your site, not just to the index page. Searchers feel tossed upon the sea; make their lives easier with good search engine optimization, Austin, and you’ll be working in service of life and the living.

Check out SEO Austin expert company JCJ Interactive for more information on search engine optimization.

Jungian Archetypes and Search Engine Optimization, Austin…

Jungian Archetypes and Search Engine Optimization, Austin…


Two Jungian archetypes come to mind when thinking metaphorical search engine optimization, Austin, the Wise Old Man and the Trickster.

The Wise Old Man has been a stock character in stories; he’s wise, he gives advice, he’s a mentor for the young. He knows a lot more than you or me; he’s like a search engine algorithm. IN FACT, the very word derives from the name of the mathematician, Mohammed ibn-Musa al-Khwarizmi, who was part of the royal court in Baghdad – a wise man who found answers.

The Wise Old Man and Search Engine Optimization, Austin…

Placating the Wise Old Man is search engine optimization, Austin, and has been since recorded time began. When we have information he needs to help others find the truth, we need to keep in touch and in harmony with him.

The Trickster and Search Engine Optimization, Austin

The other Jungian archetype in our metaphoric soup is The Trickster. He’s cunning and malicious; he breaks rules. Does that remind anybody of black hat search engine optimization, Austin?

The Trickster Black Hat guy will actually hide text on the page by making it the same color as the background! That’s like hiding the princess or the Holy Grail or the like. We’ve already discussed black hat search engine optimization, Austin, and now we can see that this nastiness is actually archetypal! Who’d a thunk it?

Jungian Archetypes and Search Engine Optimization, Austin…

There you have it – that’s our human history: search engine optimization, Austin, is a part of our collective unconscious, and we must strive for the purity that will appease the Wise Old Man Algorithm.

Check out SEO Austin expert company JCJ Interactive for more information on search engine optimization.

Happily Ever After Equals Search Engine Optimization, Austin!

Happily Ever After Equals Search Engine Optimization, Austin!

Once upon a time there was a lovely princess, who was whisked away by a complex and misunderstood dragon. So the virtuous farmboy set out to search for her. Hill and dale he followed the trail and queried the queries and clicked on the clues, and finally she came to the top of the Google query results, and they lived happily ever after.

Metaphors proliferate when you’re talking search engine optimization, Austin, because searching is so part of the human condition.

Happily Ever After Equals Search Engine Optimization, Austin!

Another lovely princess was kindly whisked away and hidden by her fairy godmothers, and the prince Stumble(d)Upon her through sheer luck. Searchers can find you accidentally; be sure to include as wide a variety of META tags as can be reasonably applicable for your search engine optimization, Austin. And use StumbleUpon, obviously.

Happily Ever After Equals Search Engine Optimization, Austin!

Another princess was locked away by her evil stepmother, and the prince searched by using a key query that would only fit one user – if you’re seeking particular users, use specific META tags for your search engine optimization, Austin.

Happily Ever After Equals Search Engine Optimization, Austin!

Another princess-to-be found her prince accidentally but didn’t fall in love with him until he cleaned up his act and broke the spell. Searchers may find your site but not find the exact page to become your customer for life unless you organize – clean up for search engine optimization, Austin.

Check out SEO Austin expert company JCJ Interactive for more information on search engine optimization.