Apparently The Search is like a comet, or a puppy. It has (at least) a head and a tail. The head of The Search is comprised of the most obvious terms searchers use to get to your site; well, to your site and millions of other similar destinations. Follow me to more mysteries of online marketing, Austin!
Lots of lots of people search for “online games” as we might expect; however, the cumulative numbers of folks who use search terms further down the top ranking can approach or even exceed the top terms.
The confusion of online marketing and The Search Tail
I know this is confusing. Math is always confusing.
So, say 100 people search for “online games” and 50 people search for “gross online games” and 50 people search for “disgusting flash online games” and 50 people search for “sick shockwave online games” – well, those oxymoronic longer/lesser searches would actually net you more hits for your online marketing, Austin! Plus, it’s easier to rank higher with the more offbeat terms than the standards.
Online Marketing, Austin and The Profusion of Metaphor
Search Tail vs. Search Head can also be defined as the eternal race twixt turtle and hare. The race is not always to the flashiest – think of keywords further down The Search Tail when you think of online marketing, Austin – and don’t forget to include missspelllingsssss!
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