Online Marketing, Austin, and The Search Tail

Online Marketing, Austin, and The Search Tail

Apparently The Search is like a comet, or a puppy. It has (at least) a head and a tail. The head of The Search is comprised of the most obvious terms searchers use to get to your site; well, to your site and millions of other similar destinations. Follow me to more mysteries of online marketing, Austin!

Lots of lots of people search for “online games” as we might expect; however, the cumulative numbers of folks who use search terms further down the top ranking can approach or even exceed the top terms.

The confusion of online marketing and The Search Tail

I know this is confusing. Math is always confusing.

So, say 100 people search for “online games” and 50 people search for “gross online games” and 50 people search for “disgusting flash online games” and 50 people search for “sick shockwave online games” – well, those oxymoronic longer/lesser searches would actually net you more hits for your online marketing, Austin! Plus, it’s easier to rank higher with the more offbeat terms than the standards.

Online Marketing, Austin and The Profusion of Metaphor

Search Tail vs. Search Head can also be defined as the eternal race twixt turtle and hare. The race is not always to the flashiest – think of keywords further down The Search Tail when you think of online marketing, Austin – and don’t forget to include missspelllingsssss!

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Summer, Games and Interactive Marketing, Austin

Summer vacation is looming – for children it beckons; for parents it looms. Children imagine a vast landscape of indolence; parents know that all too soon the whine will begin, “there’s nothing to do.”

If you want to learn about interactive marketing, Austin, you must first understand the human condition, and a big part of being human is the need to DO STUFF.

Games and Interactive Marketing, Austin:
Let’s focus a minute on the interactive part of interactive marketing, Austin, and as long as we’ve got summer and kids on the brain, let’s talk about interactive games.

If you’ve got a giant budget, this is a breeze – get a game concept that advertises your company, a team of programmers, and boom goes the dynamite – an explosion of traffic to your site.

But even if your budget hovers near zero, you’ve got some pretty good options for interactive marketing, Austin; there are zillions of websites that offer free embeddable games. With some “research” time playing the games, you might well find one or two at Kewlbox or NovelGames that mesh with your site concept and provide some stickiness and return visits.

Be Creative On a Budget With Interactive Marketing, Austin!
For a low-cost alternative for interactive marketing, Austin, look for Flash components or Flash .fla files of games that can be cheaply purchased and quickly modified to suit your business. There are lots of really good Flash programmers out there who are working to make the big time, just like you, Austin.

Summer brings the terrors of HYPER-active home to parents across our great nation, but you can bring the joys of interactive marketing, Austin, to the great world wide interweb, with interactive games – for great assistance with online marketing services in Austin, check this out!

How about viral interactive marketing, Austin?

How about viral interactive marketing, Austin?

We can question the why of how the notion of viral infection became associated with interactive marketing, Austin – I mean, the connotations are lousy – for that matter, why wasn’t it louse-y interactive marketing, Austin; I mean, louses multiply and infect, do they not?

The concept is that an idea, an application, an article, is so helpful, so funny, so quotable, that you instantly want to share it with people you know, and they instantly want to share it with people they know -- it’s infectious: that’s the essence of viral interactive marketing, Austin.

Examples of Viral Interactive Marketing, Austin:
Videos are a prime example of this share-the-humor, as are Top 10 lists or good primary how-to lists or concise sets of definitions or software that successfully scratches a common itch.

Viruses are possibly even more life-at-any-cost than our own species; conscience-less, they invade and explode exponentially with elegant mathematical roiling waves that I could map out were I a mathematician rather than a hopeful in interactive marketing, Austin, much like yourself.

And as a hopeful in interactive marketing, Austin, my boy, were I to name the phenomenon, I’d go for “Joyous Marketing” over “Viral Marketing” – laughter is infectious as well, and the joy of new discovery fits the notion better of what we’re trying to accomplish.

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The Calypso of Search Engine Optimization, Austin

With all the energies expended in search engine optimization, Austin, I wonder why hasn’t anybody named a search engine Calypso, after the old John Denver song?

The lyrics capture perfectly the feelings of the uninitiated: the notion that it’s all a mysterious force that takes searchers to answers:

To sail on a dream on a crystal clear ocean
To ride on the crest of a wild raging storm
To work in the service of life and the living
In search of the answers to questions unknown

The Untamed Force of Search Engine Optimization, Austin:

When one is searching for the answers to questions, one feels as if one is negotiating some wild force, which is why site providers must be experts in the art of search engine optimization, Austin; our task is to tame the force and use it to bring searchers to our landing page.

It’s not really untamed, tho it can be mysterious; search engine optimization, Austin, works on certain rules – a relevant concept here is “landing page.”

Landing Pages and Search Engine Optimization, Austin:

A landing page is optimized for a particular user with particular needs – a developer may create a variety of landing pages, aiming to get a visitor to click, to buy, to refer, to return.

Taming the Calypso of Search Engine Optimization, Austin:

Create landing pages that answer to specific keywords from specific searchers; this spreads out your audience across levels of your site, not just to the index page. Searchers feel tossed upon the sea; make their lives easier with good search engine optimization, Austin, and you’ll be working in service of life and the living.

Check out SEO Austin expert company JCJ Interactive for more information on search engine optimization.

Jungian Archetypes and Search Engine Optimization, Austin…

Jungian Archetypes and Search Engine Optimization, Austin…


Two Jungian archetypes come to mind when thinking metaphorical search engine optimization, Austin, the Wise Old Man and the Trickster.

The Wise Old Man has been a stock character in stories; he’s wise, he gives advice, he’s a mentor for the young. He knows a lot more than you or me; he’s like a search engine algorithm. IN FACT, the very word derives from the name of the mathematician, Mohammed ibn-Musa al-Khwarizmi, who was part of the royal court in Baghdad – a wise man who found answers.

The Wise Old Man and Search Engine Optimization, Austin…

Placating the Wise Old Man is search engine optimization, Austin, and has been since recorded time began. When we have information he needs to help others find the truth, we need to keep in touch and in harmony with him.

The Trickster and Search Engine Optimization, Austin

The other Jungian archetype in our metaphoric soup is The Trickster. He’s cunning and malicious; he breaks rules. Does that remind anybody of black hat search engine optimization, Austin?

The Trickster Black Hat guy will actually hide text on the page by making it the same color as the background! That’s like hiding the princess or the Holy Grail or the like. We’ve already discussed black hat search engine optimization, Austin, and now we can see that this nastiness is actually archetypal! Who’d a thunk it?

Jungian Archetypes and Search Engine Optimization, Austin…

There you have it – that’s our human history: search engine optimization, Austin, is a part of our collective unconscious, and we must strive for the purity that will appease the Wise Old Man Algorithm.

Check out SEO Austin expert company JCJ Interactive for more information on search engine optimization.

Happily Ever After Equals Search Engine Optimization, Austin!

Happily Ever After Equals Search Engine Optimization, Austin!

Once upon a time there was a lovely princess, who was whisked away by a complex and misunderstood dragon. So the virtuous farmboy set out to search for her. Hill and dale he followed the trail and queried the queries and clicked on the clues, and finally she came to the top of the Google query results, and they lived happily ever after.

Metaphors proliferate when you’re talking search engine optimization, Austin, because searching is so part of the human condition.

Happily Ever After Equals Search Engine Optimization, Austin!

Another lovely princess was kindly whisked away and hidden by her fairy godmothers, and the prince Stumble(d)Upon her through sheer luck. Searchers can find you accidentally; be sure to include as wide a variety of META tags as can be reasonably applicable for your search engine optimization, Austin. And use StumbleUpon, obviously.

Happily Ever After Equals Search Engine Optimization, Austin!

Another princess was locked away by her evil stepmother, and the prince searched by using a key query that would only fit one user – if you’re seeking particular users, use specific META tags for your search engine optimization, Austin.

Happily Ever After Equals Search Engine Optimization, Austin!

Another princess-to-be found her prince accidentally but didn’t fall in love with him until he cleaned up his act and broke the spell. Searchers may find your site but not find the exact page to become your customer for life unless you organize – clean up for search engine optimization, Austin.

Check out SEO Austin expert company JCJ Interactive for more information on search engine optimization.

Please come to Austin for SXWS Interactive marketing, Austin! Deaux!

Please come to Austin for SXWS Interactive marketing, Austin! Deaux!

Not done yet. If you’re interested in interactive marketing, Austin, SXSW is THE place to be.

There’s lots of ways to market your product to exactly the kind of people you’re trying to target – you can get a booth at the Trade Show, advertise in their bookie-thing, host a party or reception.

Ooh, look, this panel was made for you – “Championing Social Media to The Man” – in other words, getting your boss to understand why using social media in interactive marketing, Austin. Cool.

Oh, Man! Can’t believe we already missed Unnatural Experiments in Web Design. I’ll hafta chase down that guy’s info. And look – apparently Meebo is something new and cool – maybe it's about interactive marketing, Austin, or mabe that’s where you learn to give your company a funky moniker like RedMonk, or Lexcycle.

Interactive Beyond the Screen – Branding in Four Dimensions – another one we missed, and it sounded like we’d have learned how to punch out of space and time and build some sort of vortex of interactive marketing, Austin – again, bummer that we found this too late this year.

Tell you what – you should go to the SXSW site and sign up for their newsletter so you don’t miss out on next year; of course, by then you should be a featured panelist on interactive marketing, Austin!

Check out SEO Austin expert company JCJ Interactive for more information on interactive marketing, Austin.